Rambler's Top100
Rambler's Top100


On May 25 through 30, the 12th Kyiv International SIA'2004 Motor Show was held on the ground of the National Complex "Expocenter of Ukraine". Organizers: Ministry of Transport of Ukraine, Association of Ukrainian Motor Vehicle Manufacturers, and AUTOEXPO Exhibition Company.

SIA'2004 had an honorary international status. The Motor Show was listed in the OICA Official Calendar of motor shows worldwide. Only two dozens of the world biggest motor shows fall thereto yearly. Therefore, the Secretary General of the World Organization of Motor Vehicle Manufacturers Mr. Yves van der Straaten came to the opening ceremony of the Motor Show.

The Motor Show SIA'2004 gathered 687 companies from more than 32 countries on the gross exhibition area of 55 thousand sq. m, including 11 pavilions and all outdoor grounds of the National Complex "Expocenter of Ukraine". Almost half a million people attended the Motor Show during the event opening hours from 10.00 to 20.00.

The companies from Austria, Belarus, Bulgaria, Great Britain, Denmark, Iran, Spain, Italy, China, Korea, Latvia, Lithuania, Moldova, The Netherlands, Germany, Poland, Russia, Romania, Slovakia, Slovenia, USA, Taiwan, Turkey, Hungary, Uzbekistan, Ukraine, Finland, France, Croatia, Czech Republic, Sweden, Japan exhibited at the Kyiv Motor Show.

Exhibitors of the Motor Show according to scopes of their activity:

Scope of activityNumber of exhibitors
Automobiles and commercial vehicles (production and sale)127
Vintage, tuning, classics47
Trailers17
Motorbikes, cycles and relevant accessories11
Auto parts284
Auto cosmetics, repair and maintenance accessories, care items115
Combustible and lubricating materials and equipment62
Service station equipment44
Information technologies34
Tires, mechanical rubber products23
Insurance services12
Car audio21
Garage equipment9
Security systems17
Mass media29
Others64

The following companies exhibited at the Motor Show: BMW, CADILLAC, CHEVROLET, CITROEN, HYUNDAI, KIA, MAZDA, MITSUBISHI, NISSAN, PEUGEOT, RENAULT, SAAB, SAMSUNG, SEAT, SKODA, SSANG YONG, SUBARU, SUZUKI, TOYOTA, VOLKSWAGEN, VAZ, GAZ, IZH (cars); IVECO, MAN, RENAULT, SCANIA, AutoKrAZ, ZIL, KamAZ, MAZ-MAN, URAL (trucks); IRAN KHODRO, MAN, NEOMAN, OTOKAR, SCANIA, VAZ, BOGHDAN, LAZ, PAZ (buses) and many others.

Along with the above mentioned, numerous companies had a chance to display a great number of motor service equipment and related produce.

The fairs AutoExclusive and Ukraine Boat Expo as well as Bike Show first took place within the confines of the Motor Show.

AutoExclusive is the first trade fair, the essence of which lies in merging classics and up-to-dateness, traditions and vanguard, engineering and art. AutoExclusive demonstrated vintage, collection, classic and exotic cars and the best tuning patterns.

There were among the exhibitors of AutoExclusive: ENLUX, EURASIA S.P.A., MASTER-SPORT AUTUMOBILTECHNIK, NEXO, LAWU, RS-COMPETITION/DLR-TUNING, ZGT, AUTO AUDIOCENTER UKRAINE, AUTO ENGINEERING GROUP, AUTOMOTORFORUM, AUTORETRO, AUTOTUNING, AUTO TUNING GROUP, ART-TUNING, ATG, ATELIER AUTO DESIGN, BTR&DELTA 4x4, DATART, SAD, INVAR ENGINEERING, KAM, KREM TOL-AUTOTUNING, MARK, MOTORSPORT, PEPIKO, TERRITORY TUNING, TURBOMAGIA and others.

Ukraine Boat Expo featured cruisers, yachts, boats and different facilities for sports and leisure on the water. In 2002-2003, Ukraine Boat Expo was successfully developing as a separate fair within SIA. In 2004, however, it turned into a format of independent event.

There were among the exhibitors of Ukraine Boat Expo: SEALINE, ADVENTURE LAND, AQUA MARINE, AQUA MOTORS, AQUATECHS UKRAINE, ALMA MOTORS, BELTING, BRIG MOTORS, VECTOR DEUTZ AT, LEAGUE, LOTOS KYIV, ODYSSEY, PAN AUTO, PLAZ, RT COMPANY, YACHTING UKRAINE, etc.

A specialized Bike Show was dedicated to cycles and motorbikes as well as to various floating facilities on their base. The display of Bike Show was called to systemize and develop the profile represented at the Motor Show since long ago. The newest motorbike models from renowned BMW, KAWASAKI, SUZUKI, YAMAHA, RAKETA, DEFIANT, IZH, PLANETA and many other manufacturers were displayed. In addition to serial models, the display also included some homemade models from private collections.

The Motor Show program included many measures such as conferences, seminars, trainings, test-drives, tuning competitions, demonstration auto-performances. A non-stop show with the participation of prominent artists and the drawing of prizes from participating companies were coming about at the Central Scene of the Motor Show.

Some remarkable events at SIA'2004:

  • official visit of Mr. Yves van der Straaten, OICA Secretary General;
  • presentation of VAZ model line with the participation of Extraordinary and Plenipotentiary Ambassador of Russia Victor Chernomyrdin;
  • presentation of VW Golf V held by Intercar Ukraine Ltd.;
  • presentation of VW Caddy held by Intercar Ukraine Ltd.;
  • presentation of new LAZ city bus and coach models;
  • presentation of new SEAT Altea model held by Formula Motors Ukraine;
  • a world premier: presentation of Renault Mascott 120.35 DXI Fourgon held by Renault V.I. Representative Office;
  • presentation of Skoda Octavia of new generation held by Eurocar, Inc.;
  • a European premier of Cadillac SRX;
  • presentation of new Mitsubishi Colt car.

Nomination of the best cars displayed at the Motor Show is part and parcel of SIA. The automotive participating companies, who presented the best car models, were awarded the main prize of the Motor Show, Crystal Wheels. A professional jury of automotive experts and key journalists decided the faith of nominees for the honorary title. Only the nomination for The Viewers' Sympathy Prize was up to visitors of the Motor Show. On this occasion, a special polling form was placed in the organizer's web-site www.autoexpo.com.ua. Any comer to the Motor Show, who had an Internet access, could vote for beloved car at any time.

To facilitate the voting procedure, some special Internet-kiosks were placed all over the exhibition ground. Furthermore, these kiosks featured a navigation system searching for goods and companies available at the Motor Show.

The following exhibitors of SIA'2004 were rewarded with Crystal Wheel:

The best cars at SIA'2004PEUGEOT 407
MITSUBISHI Colt
VOLKSWAGEN Golf V
The SIA'2004 Viewer's Sympathy PrizeCADILLAC SRX
For the widest variety of car models at SIA'2004AWT BAVARIA (BMW, MINI)
For the best display of SIA'2004NISSAN TRADING EUROPE LTD
For the best European premier at SIA'2004SKODA Octavia
For the best conceptual car at SIA'2004LADA Kalina 1118
For the best truck at SIA'2004RENAULT Mascott 120.35 Fourgon

A comprehensive publicity and PR-drive preceded and escorted the Motor Show. The following popular communications channels were enabled:

TV (trailers and commercials)Programs: Autopark, 300 sec/year (ICTV), Autostyle (STB). News on Inter, 1+1, STB, UT-1, New Channel, ICTV, 5th Channel
Radio (trailers, drawing of invitations to the Motor Show)Chanson, 101,9 FM, Melody, Prosto Radio, Nostalgia, Chanson, 106 FM, AutoFM, Radio Rocks, Media Expo from Era Radio
Printed media (advertising prototypes, information materials)Autocenter, Autobazar, Autoprofi, Auto Build, AutoVostok, Automir, Autopereviznyk, Autoservice, Autorynok, Dalnoboy, Car&Music, Commercial Vehicles, Motor News, Ukrautocontinent, Pereviznyk UA, Gazeta po Kyivski, Doroha-Auto, Signal, Economic News, Correspondent (Ukraine); AutoOpt, AutoTrack (Russia); Commercial Transport News (Latvia); Truck Auto Komis (Poland); Truck Market (Germany) and many others
Outdoor advertisementsBillboards, posters, Kyiv Subway stickers
Internet-adsPortals of Autoconsulting, Autocenter, Vodila Net, Ukrainian Banner Network

The AUTOCENTER Publishing House took the part of the Motor Show general informational sponsor.

The Fairwater magazine was the general informational sponsor for Ukraine Boat Expo.

The pressmen from 387 Ukrainian and international media passed the accreditation at the Press Center of the Motor Show:

Print media204
TV programs62
Radio programs46
Information agencies12
Internet-editions63

The 12th Kyiv International SIA'2004 Motor Show was a place for "Buy a Lucky Entry Ticket and Be the Owner of Brand-new Car" Drawing. Everyone, who bought the entry ticket and completed the detachable stub and dropped the latter into a special box, had a chance to be the owner of Hyundai Sonata or VAZ-2107 car from AutoInvestStroy Corporation. The Azovchanka boat from Belting Company was another dedicated award of Ukraine Boat Expo.





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